Australia’s Leading Skincare Salons
Why are we successful?
- We offer a higher level of support to our franchisees
- We are an established brand and market leader in skincare
- Our training is second to none
- We only choose the best possible franchisees and roll out a limited number of franchises each year
Ella Baché values integrity. We do not promise miracle cures or overnight results. We do promise healthy, beautiful skin. Ella Baché produces trusted performance products, researched to accommodate the Australian climate.
Our products are created from the purest and most effective ingredients possible that deliver visible results. We are also one of the only major skincare companies in Australia that researches product ingredients that are tailor made specifically for the harsh Australian climate.
Award wining products you’d be working with:
- 2009 “Australian Consolidated Press Beauty Awards” – Everyday 30+ Protection 2002 “Prix de L’Innovation” Cosmetics Conference Paris – Radical anti-ageing range
- 2001 Les Nouvelles Esthetiques “Prix de L’Innovation” – Loofah Body Scrub
- 2001 Cosmétique Magazine “Soin Corps Institute” Les Oscars – Loofah Body Scrub
- 2000 Award for Innovation for the Sonocare Body and “Soin du Corps” – sonocare innovation
- 1998 Les Nouvelles Esthetiques “Prix de L’Innovation” – Soin Bio-Réparateur range
We are the oldest ‘family-owned’ skincare company in the world and our notion of family extends to all of our salon owners, Therapists and students as well as our team of management professionals.
Our salon owners all have one thing in common – PASSION for what we do. They have emerged from retail positions, are graduates, business people and salon clients who have dreamed of running their own small business. By becoming part of the Ella Baché family, almost 200 salon entrepreneurs have benefited and contributed to both their individual business and the company’s success.
At Ella Baché we want your salon business to flourish – because your success is our success. So we provide extensive support with numerous programs including: retail training, business planning and salon marketing to ensure individual salons grow.
The Support Ella Baché Offers Salons
MARKETING AND ADVERTISING
Benefit from our Marketing Department’s effective consumer marketing strategies, from monthly promotions, to high profile national advertising campaigns in glossy magazines, newspapers and outdoor areas.
Ella Baché also provides you with a Style Guide and assists you with local advertising and publicity.
VIRTUAL SALON WEBSITE
Ella Baché have pioneered an online marketing solution, we’re the first and only company to offer Franchise salons a new and exciting way to communicate with their customers. Virtual salons are personalised salon websites that provide customers with everything they need to browse your menu of services, special offers, book appointments online and more. Salon owners are provided access to make live web updates, check user statistics and publish newsletters directly to salon subscriber lists.
SALON PORTAL
This simplifies and streamlines the way we do business together. One easy to access location for all Franchisee services. These resources are available to you 24/7 online:
- Communications tools to manage your business
- Operating manuals
- Online ordering
- News alerts
- Ad templates
- National online printer
- Image library
- Integrated book online advertising campaigns
- Franchise Virtual Salon subscriber lists
- Subscriber management; including mail list import function & statistical and demographic reports
TRAINING AND GUIDANCE
Our Ella Baché field team provides salons with personal assistance and training in business planning, marketing, PR and sales initiatives. They ensure salon Therapists are up to date on Ella Baché skincare treatments, Therapist techniques and product knowledge. Salons are also invited to our product launches and marketing events.
AWARDS AND INCENTIVES
We recognise passion and hard work with national incentive programs for beauty Therapists, salon teams and salon owners. Ella Baché rewards salon owners with generous incentive offers such as cash rewards, training and trips away.
BUSINESS BENCHMARKING
Salon owners are invited to participate in a “strategic alliance” with other franchisees. It’s here we share business and management intelligence, how business performance is benchmarked, as well as best practice protocols and margin strategies to achieve greater returns in your business.
ANNUAL CONFERENCE
Ella Baché’s annual conference not only provides business tools to improve your business and inspire growth, but it’s also a fantastic networking opportunity.
FRANCHISE ADVISORY COUNCIL
The major purpose of the Council is to promote constructive, open and two-way communications between all Ella Baché Franchisees and Ella Baché management. It also helps in identifying new business opportunities and aid in their development.
ELLA BACHÉ AWARDS FOR EXCELLENCE
The annual Ella awards in Sydney are an opportunity for Therapists to shine amongst their peers. This glamorous event applauds and celebrates the performance of top salons and selects individuals in each state for their exceptional accomplishments.